GEMMY

Animal nutrition brands often rely on technical visuals and predictable design conventions. For Gemmy, I deliberately moved in the opposite direction—building an illustration-led identity with a custom character that brings warmth, personality, and recognition to an otherwise conventional category.

Character Design

A custom character designed to serve as a central element of the Gemmy identity. The exploration focused on creating a form that feels approachable, distinctive, and easy to apply across different formats. The final character became a recurring brand asset used throughout packaging and communication materials.

We are growing

Since 2020, I have been developing the brand across identity, packaging, character design, UI design, and WordPress development, creating a cohesive visual system that continues to grow with the business.